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Something that always surprises me in Vietnam is—banh mi. [Overseas Activities]


Crispy on the outside.

The inside is light and fluffy.

And the way the ingredients blend together is incredibly delicious.

"Why are they so different?"

I heard about it on-site and it made sense to me.


This bread is actually a "hybrid of history."

The baguette was originally introduced during the French colonial period.

But as it is, it won't be suitable for Vietnam's climate.

The humidity is high, and the temperature is also high.


As a result of the local people making improvements,

1. Blend rice flour with wheat flour.

2. Reduce fermentation time and incorporate more air.

3. Bake quickly at high temperature for a short time.


So what happens then?

The outside is crisp and popping

It's so light that it's almost hollow inside.

= This bread will bring out the flavor of the ingredients to the fullest.


In other words, banh mi is

"The result of evolution adapted to the environment."


What's even more interesting is what happens next.

Because the bread is light,

The ingredients you put inside won't be too heavy.


Herbs, pickled vegetables, meat, pâté.

Everyone is asserting their opinion, yet they don't fight.

Rather, they "come together."


This is exactly the same as martial arts.

By releasing unnecessary tension,

The whole picture comes alive.

Because it's light,

The essence is revealed.


Don't underestimate it; it's just a sandwich.

Banh mi is

Completed through "history x environment x ingenuity"

It is a complete and perfected culture.

By the way, if you eat it there,

It tastes two to three times better than in Japan. (laughs)

The reason is simple.


"Because you're eating it along with the air."

If you come to Vietnam,

Please try eating it consciously at least once.

Just bread and sandwiches,

It starts to look a little different.


Northern mountainous region of Vietnam

From Lan Binh district, Tuyen Quang province,

My favorite town

To Hanoi, the capital of Vietnam.


From the silence in the midst of nature,

We suddenly moved to a bustling city.

This "range" is what makes it so interesting.


In Lambin County,

Air, water, and people are all very simple.

There are no unnecessary things,

I just have the feeling that I'm "alive."


And when I came to Hanoi,

The energy suddenly starts moving.

A flow of people, a wave of motorcycles,

The lively atmosphere of the food stalls.

Even though it's the same country, it's like a completely different world.


"Adapt to the environment, eliminate waste, and create harmony."

When the location changes,

The essence becomes clearer.


The same applies to the body.

Once everything is in order,

I can find harmony wherever I am.

Travel is not just about getting from one place to another,

“Time to regain your senses.”


This flow

Let's move on to the next step.

Making the world more interesting


May it prosper.

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